When every trend report looks the same, you might be wondering if there’s anything left to add.
Enter our 2019 no-bull report on today’s loathsome buzzwords. Join us as we tap into some fancy 2018 terms, challenge past conceptions and beg a final farewell to the year of extra jargon with valuable insights to carry us through.

Firma is a global business design firm that solves business challenges by design, strategy, digital products and user experience. We see branding and interactive processes as an opportunity to empower people, organizations and customers. This non-trend report was written by Firma’s strategists, UX/UI professionals, designers and key account managers, fully endowed with mature experience and a childlike curiosity.